Wednesday, October 04, 2006

Publications & Advertising

The Publishing and Research team at Guardian Professional offer a complete editorial and design service for business-to-business publishing in print and electronic media. The writers and editors include specialists in public services, education, media and technology services. They draw on Guardian Newspapers' longstanding tradition of in-depth research and strong, accessible writing.

Public Magazine
Public services have always been a core territory for the Guardian. This commitment to the sector deepened further in June 2004 with the launch of Public magazine, aimed at senior public sector professionals. The magazine's premise is that public managers do share much in common, irrespective of which public sector silo they operate within. Public magazine is the most comprehensive and enlightening view of the public sector for managers. It provides a 360-degree vision of the public sector as a whole. With Guardian wit, an unparalleled range of sources and a sharp eye on the strategic dimension, Public's writers keep public managers up to speed.


Directories
The Guardian publishes a number of key directories for the public sector – the Local Authority Directory, the NHS and Social Services Directory and Working with Children, giving essential data for those who want to work for the sector. Over the next 12 months, we will be expanding the number of products in the area, concentrating on the public and education sectors.
Headspace
Headspace is a termly survey of 1,000 headteachers across the UK on their views about what is really going on in our schools today. The Guardian prides itself on being an independent source for teaching professionals, and Headspace is the natural extension of the Guardian's commitment to an intelligent and well-informed debate. The survey is a joint venture with the leading educational research consultancy EdComs, and the survey is administered by ICM.
Headspace also serves to take an independent lead in helping headteachers arrive at a common understanding of their peers' priorities and concerns. Headspace paints the real picture of what's going on in our schools, direct from the people that know and understand those schools the best. Findings are shared with all headteachers who take part, and covers everything from the latest political initiative, curriculum changes, ICT, funding, assessment, the White Paper and SEN, recruitment and retention of teachers, workforce reform, admissions and Every Child Matters.
Headspace also shares the findings with a small number of member organisations, with a view to influencing education policy.
Contract Publishing
Guardian Professional's knowledge of key industries and first class capabilities of editing, design, production and communications puts it in a perfect position to provide publishing services, both print and electronic.
Brands who work with Guardian Professional can deliver uniquely targeted marketing messages to the professional audiences of the Guardian's B2B titles – Media Guardian, EducationGuardian, Society Guardian AND their online counterparts.
The B2B portfolio is made up of the following print supplements and associated websites.
MediaGuardian
EducationGuardian
Educ@guardian
SocietyGuardian
Bespoke, branded editorial communications
Events, seminars and roundtables
MediaGuardian
MediaGuardian is the Guardian's specialist section dedicated to in-depth coverage of Britain's leading creative industries. We track the latest developments in broadcasting, print, new media, advertising and public relations - including the important content, policy and personality developments.

MediaGuardian.co.uk [opens new window] is the most widely used media news and information website amongst media professionals, and is considered by the industry to be a clear leader in its field. A valued resource that is the first to break the big media stories, MediaGuardian.co.uk succeeds in attracting an influential audience from not only all sectors and levels of the media industry but the Government and public sector too.
EducationGuardian
Every week, Education Guardian delivers up-to-date insights and the sharpest writing on schools, colleges and universities. Professionals, policy-makers, parents and - of course - pupils can find all they need on the education issues of the day, as the experienced team of reporters root out the biggest stories to tell you what's really going on. From trust schools to Turkey Twizzlers, lecturers' pay to lesson plans, they have it covered.

The Guardian reaches more education professionals than any other quality daily newspaper. Moreover, it delivers a unique readership with 78% of its readers not taking the TES (based on NRS Oct 05 - Mar 06 survey).

The associated website (EducationGuardian.co.uk [opens new window]) provides a unique resource for education professionals and students. It offers complete editorial coverage of key issues, as well as comprehensive searchable databases of education appointments and courses.
Educ@guardian
Published five times a year within the EducationGuardian supplement, Educ@guardian is committed to providing the most comprehensive coverage of ICT issues for education professionals. With the recent demise of TES Online, Educ@guardian is the only credible and longstanding schools ICT publication on the market. The Guardian remains committed to its long term future and to continuing to supporting ICT activity in education. With a publication schedule tied in with the key events in the education events calendar (BETT and the Education Show), Educ@guardian has attracted advertising from all of the major brands within schools ICT – 4Learning, Apple, Becta, Promethean, RM and Steljes.

SocietyGuardian
SocietyGuardian is the Guardian's weekly public services and social affairs supplement, unique in its comprehensive overview of developments in social care, children's services, local government, health, housing, regeneration, environment and the voluntary sector.

SocietyGuardian.co.uk [opens new window] is the Guardian's principal online news, information and jobs site for the public sector. Each of the key areas is represented by a dedicated editorial section where users can source the in-depth information essential to their jobs. It is the premier information service for influential professionals and policy-makers.

0 Comments:

Post a Comment

<< Home