Globalisation
Continuing technological advances and growing global conglomerates are changing the faces of the media. Globalisation centres on the increased mobility of goods, services, labour, technology and capital worldwide.
Media organisations are able to reach increasing audiences. Organizations have resources to expand globally and become ‘global players’.
**AOL Time Warner and Vivendi Universal are now among the largest institutions in the world**
Advanced telecomunications and expanding global media markets mean that national and international cultural traditions are merging into a global culture, where new genres are being formed:
Digital Revolution
New technologies allows us to socialise differently, e.g. shopping and banking online. These new media are changing our lives and expectations. We take for granted that we can send emails to people around the world, an expect more from the service.
Technological Convergence
As technology continues to evolve and media organisations continue to converge, we getting closer to a world where everything from t.v to phone can be accessed by a single device. This will create new forms of interactionacroos each media. We as consumers are choosing particular technology which is the best at transmitiing and recieving information, in one device, expressing our own ideas better.
Cultural Convergence
With an increased access to global media, there is an increased demand for consumer choice, where large organisations are supplying more of the media we consume. Much of this is US-centric and globalisation has been termed the 'McDonaldisation' of the globe. Our cultural perceptions are constructed by the media, therefore gaining the values and ideologies they distribute. This is called cultural homogenisation.
Cultural Imperialism
This is what critics of cultural dominance refer to, back to the times of the British Empire, when the Empire ruled a large population of the developing world and forced British values and ideologies upon it. Current US media domination amounts to cultural imperialism as it forces US culture through the publics consumption of the media. This damages small independent organisations.
Cultural Imperialsim Through News Globalisation
The global news system has evolved as a result of technological advances. National broadcasters are capable and responsible for selecting and repacking information to best suit their conceptions of domestic needs. US monopolises the global information system, dominating nations with less power. News is culturally dependent but also is a product and producer of that culture.
The Global Village
Media reflect and create the social and cultural world we live in because media producers construct our views of the global events, therefore construct our values and ideologies. In the 1960s Canadian critic Marshall McLuhan stated that the world had become a Global Village, with the media creating this.
Continuing technological advances and growing global conglomerates are changing the faces of the media. Globalisation centres on the increased mobility of goods, services, labour, technology and capital worldwide.
Media organisations are able to reach increasing audiences. Organizations have resources to expand globally and become ‘global players’.
**AOL Time Warner and Vivendi Universal are now among the largest institutions in the world**
Advanced telecomunications and expanding global media markets mean that national and international cultural traditions are merging into a global culture, where new genres are being formed:
Digital Revolution
New technologies allows us to socialise differently, e.g. shopping and banking online. These new media are changing our lives and expectations. We take for granted that we can send emails to people around the world, an expect more from the service.
Technological Convergence
As technology continues to evolve and media organisations continue to converge, we getting closer to a world where everything from t.v to phone can be accessed by a single device. This will create new forms of interactionacroos each media. We as consumers are choosing particular technology which is the best at transmitiing and recieving information, in one device, expressing our own ideas better.
Cultural Convergence
With an increased access to global media, there is an increased demand for consumer choice, where large organisations are supplying more of the media we consume. Much of this is US-centric and globalisation has been termed the 'McDonaldisation' of the globe. Our cultural perceptions are constructed by the media, therefore gaining the values and ideologies they distribute. This is called cultural homogenisation.
Cultural Imperialism
This is what critics of cultural dominance refer to, back to the times of the British Empire, when the Empire ruled a large population of the developing world and forced British values and ideologies upon it. Current US media domination amounts to cultural imperialism as it forces US culture through the publics consumption of the media. This damages small independent organisations.
Cultural Imperialsim Through News Globalisation
The global news system has evolved as a result of technological advances. National broadcasters are capable and responsible for selecting and repacking information to best suit their conceptions of domestic needs. US monopolises the global information system, dominating nations with less power. News is culturally dependent but also is a product and producer of that culture.
The Global Village
Media reflect and create the social and cultural world we live in because media producers construct our views of the global events, therefore construct our values and ideologies. In the 1960s Canadian critic Marshall McLuhan stated that the world had become a Global Village, with the media creating this.
posted by Gurveer at 4:52 PM
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