Pluralism

What Is Pluralism?

Pluralism is the opposite to Marxist views. It states that an individual has freedom to consume any media/product they desire. Pluralist ideologies allow for different viewpoints in media texts which can lead to conflicting ideas. Society is viewed as a system of competing groups and interests.

Pluralistic Coventions:

• audience are able to choose from a wide variety of cultural options
  
• individual has freedom to make choices about what text to consume
  
• media is seen as the fourth estate
  
• no hegemonic message
  

Fourth Estate:

The role of the media is seen as being that of the fourth estate, whose role is to keep the public informed about what is happening in each of the other three (government, legal system and the church)

Why Am I Pluralist?

I am pluralist as I agree that an individual has the freedom to consume and interpret texts in whatever manner they choose to do so. I agree with the fact that the media is seen as the fourth estate. It does allow the bublic to be aware of current affairs in the other three states. This allows the society to be safe, however, can be considered as an invasion of privacy. The audience is active, as everyone is being taught that individuality is important within a person.