Audience Profiling

Demographic Profiling
- The most basic form of identification for target audiences is demographic profiling.
- This way of grouping an audience defines them is terms of age, class, gender,
geographical area, economic status and religion.
- It is a simplistic way of defining audiences.

I would define myself as a seventeen year old, male, middle classed, from West London (Southall), Punjabi in culuture, British Indian in nationality, following the Sikh faith.

Psychographic Profiling
- Audience are categorised and targeted through their needs and desires
- This is far more effective for advertisers, broadcasters and publishers
- Advertisers link the ideologies of the product to those of the consumer, generating
better empathy and bonding with the brand

My psychographic profile would have to be that I am a very open minded individual, oppinionated and believe in equality and that everyone's entitled to their oppinion/freedom of speech. In terms of the Cross-Cultural Consumer Characteristics, I would class myself as an individual. Despite wearing labelled clothing, I don't feel that I need to, to fit in with the norm. I wear what I want to becuase I want to, make my own decisions and follow myself, set my own trend and standards. When I shop I don't neccesarily shop by label but for what looks good, I am not as easily manipulated as the advertising agencies seem to think. It just so happens that labelled clothing is designed better. Some people go after crazes that come out every now and again but I don't tend to follow. In terms of the The Life-Matrix Segments I would say I am Tribe Wired and Fun-Atics. I don't really aspire to anyone portrayed in the media but set my own targets to achieve and aspire to. I can only be myself and like who I am, my life, the people I know etc, and no-one else can be like me apart from me.

Ban on possession of child abuse images planned

Mark Sweney

Wednesday December 13, 2006

MediaGuardian.co.uk

The government plans to ban the possession of computer-generated images of child abuse.

The move is one of a number of initiatives announced today at the first meeting of the task force for child protection on the internet.

The measures are aimed at protecting young children from sex predators who may use social networking websites to find victims.

"There is no higher purpose for government than to protect children," said the home secretary, John Reid, who chaired the meeting.

"To that end I am currently consulting cabinet colleagues about how we might ban the possession of computer-generated images of child abuse, including cartoons."

He added that while such images are often found stored alongside illegal material held by paedophiles, and it is illegal to distribute them, it has been "entirely legal" to possess them.

The task force also announced that early next year it intends to introduce a safety kitemark to show that parental control software, which prevents children from accessing unsuitable internet material, meets industry agreed minimum standards.

Jim Gamble, the chief executive of the Child Exploitation and Online Protection Centre, said that while the internet is a "fun" and "educative" place, it is also a "public place where dangers lurk and where child sex offenders will follow young people as they would in the real world".

The task force has also commissioned training packs for prison, probation and social work professionals on the benefits and dangers of the internet and online communications services, such as email and instant messenging, and how sex offenders use them.

The training packs were developed by childrens charities the NSPCC and NCH.

"The growth of the internet means that we all have to be alert to the threats and dangers online and work together so that children are fully able to take advantage of the great benefits it offers in safety," said John Carr, an internet expert at NCH.

My View

I think paedohile should be castrated and locked away for life. I don't know what posses people to become like that but it just isn't right. The fact that the internet is so vast, it's going to be difficult to track every paedophile and porn abuser, however the fact that the government has started to something about it is great. I couldn't believe though that it was legal to posses child pornography, but illegal to distribute it. As I want to study psychology at degree level, one aspect of criminology to analyse the criminal and to determine their motive for crime; whether they simply did it for the sake of it or whether there is some psychological technicalities. It just goes to show you how fascinating the human mind is, that something can trigger the brain to start up murders, paedophilles and so on.

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