Thursday, February 01, 2007

MED 1
Analysis of Tabloid Front Cover (The Sun): MIGRAIN Practice

Tabloid newspapers are generally small in size, are aimed at a less intelligensia/ middle classed audience, and tend to follow a political side; are either right or left wing. They are also described as the popular/gutter press as they generally contain celebrity stories and gossip. Also they can be sub-categorised further into "red tops", which contain soft news and often sensationalise the reader.

The Sun in masthead/30p/Tuesday, October 18th, 2005

Main Stories:
1) Trial of Joanne Lees
2) Victoria Beckham modelling
3) £2bn Lotto scandal
4) Jon Gaunts views on drug users

Main focus is Victoria Beckham (main image). £"bn Lotto Scandal with the biggest headline.

Red top masthead stands out, cathes the eye, draws in reader.

Colourful pic of Victoria Beckham again draws attention.

Large bold headlines in sans serriff easy to read and also the use of capital in SCANDAL, emphasises word and interests reader.

Most of space on page taken up by headline or pictures.

Lottery Logo used showing what article is about

Headlines are short, hard, monosyllabic, straight to the point.

Barely half a column devoted to text of article.

Sex drugs and murder are main focal points in Joanne Lees article.
£2bn Scandal main focal point.
Victoria Beckhams frock/ style if dress main focal point.
Focal points reflects intelligence of the readers.

Story 1 reflects Joane Lee's view point
Story 2 refelcts publics' view point on scandal
Story 3 reflects The Sun's view point
Story 4 refelcts Jon Gaunt's opinion on drug users

Quotes from Tory MP Edwards and Jon Gaunt - makes info seem reliable and trustworty

Articles rarely contain interviews, very biased and opinionated articles

Vocab used is symbol, often containing alliteration and puns
Certain words stand out when placed next to each other and give different view points to the article
Sentences are short with standar vocab
Sentence structured to show only one side
Language is very exaggerated and emotive
Langage and style reflect bias of paper

Target audience:
Middle class (the language)
Any race/religion (no mention of racist views)
Male'Female (articles on fashion and current afairs)
Average person that works on a "9-5"
Youngsters (article on drug users)

Audience is expected to believe what is told to them.

The play on the words and images makes the audience see what the story is about but won't make them see another side to the story being told. The image of Victoria Beckham is urely for gossip-females, and her in a revealing piec of clothing attracts males.

The audeice will read the text passively in their free time, on their breaks etc, its just to entertain and inform them on the story.

Rupert Murdoch indoctrinates his ideolgies onto reader - hw oens the paper.
Hegemony

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